Marketing the 2019 College Graduates- Their View of Things

Marketing the 2019 College Graduates- Their View of Things

    First, I didn’t write this list. It came from the Beloit College Mindset List.   For marketers, it offers fascinating insights into the next generation of consumers – which makes it must reading for anyone creating a marketing strategy that targets students or young adults.   They have a completely different view of electronic…

Anger, Domestic Violence and Football- Are they Connected?

Anger, Domestic Violence and Football- Are they Connected?

  Football is awesome, right? We can’t get enough of it in this country. It’s a year-round obsession, even though the regular season is only 16 games spanning three or four months. Each game is hyped and treated as if they are a can’t miss event featuring some of the best athletes in the world. Those…

You Have the Right to Speak…and So Do I.

You Have the Right to Speak…and So Do I.

  Political correctness is formally known by Oxford Dictionaries as “the avoidance, often considered as taken to extremes, of forms of expression or action that are perceived to exclude, marginalize, or insult groups of people who are socially disadvantaged or discriminated against.” From politicians (or attempted politicians) such as Donald Trump to reality TV stars like…